![]() One factor we certainly don’t take lightly is the influence of the sun,” explains Maria Kertzscher. These include the cultural and geographical environment. “Colours, and the way they are perceived, are influenced by a number of factors. The colours ŠKODA offers on specific models are not only determined by current trends and general customer tastes, but also by the specific features of individual markets. Taste changes over time and from market to market ŠKODA tries to set the tone in the automotive industry in this respect, hence those distinctive colours and colours specific to certain markets or models. Just think of how much difference there can be between metallic black and matt black. In practice, these too can be applied in a variety of ways. Put simply, white doesn’t stay the same white over time, and the same goes for shades of grey, silver or even black. Interestingly, it’s not just bold colours which may only be in fashion for a few seasons that adapt to trends, but also traditional shades. The FABIA MONTE CARLO’s sporty spirit is accented by Red Velvet. “We are looking for more flexibility in this area so that we can use more diverse and often unusual colours in practice under more favourable conditions,” says Maria Kertzscher. ![]() And giving a car this kind of “coat” is much more demanding in terms of production than conventional painting, which, as far as the colour itself is concerned, is essentially a one-step process. For example, various matt shades or paints that are applied in multiple layers are currently in vogue. ![]() Getting some colours into series production can be very challenging. The ENYAQ COUPÉ RS iV was unveiled in head-turning Green Mamba. “When looking for suitable shades for our cars, we take into account a number of factors, from the colour and material trends in other industries, to whether these trends and their associated shades are suitable for cars at all and whether they suit the identity of the ŠKODA brand and its cars, to how technically demanding the use of a given colour can be,” explains Maria Kertzscher. “Inspiration is everywhere around us, and trends change and adapt,” says Kateřina Vránová. It can also be ordered for the OCTAVIA RS.Īccording to both Marie and Kateřina, finding the right shades for car bodies is a constant process. And the electric ENYAQ COUPÉ RS iV coupe comes in the vibrant shade of Green Mamba, which subsequently adorned the ŠKODA FABIA RS Rally2 at its premiere. European newcomers also sport distinctive colours, though: the new ŠKODA FABIA, for example, is often shown in Phoenix Orange, while the sporty MONTE CARLO variant is in Velvet Red. Incidentally, these two colours (along with Tornado Red) are exclusive to the Indian market. For example, the ŠKODA KUSHAQ – an SUV for the Indian market – attracted attention with its attractive Orange Honey, while the related SLAVIA sedan was painted in Blue Crystal. The list of colours introduced with recent new products shows just how appealing they are. The ŠKODA KUSHAQ SUV was launched on the Indian market in the attractive Orange Honey paint job. But when it attracts attention, it does kind of invisible work,” explains Kateřina Vránová. “The development of each colour is a financially demanding process, of course, so a less popular colour is thus seemingly less profitable for the carmaker. The customer may choose one of the other colours, but the distinctive paint job helps us to introduce the car to them,” says Kateřina Vránová, head of the Color&Trim design department, which is responsible for the preparation of exterior colours. “They are meant to attract attention, and to attract customers to our website or to the dealership. These are colour tones that ŠKODA often uses for new model launches and presentation, known as “hero” colours and designed to attract attention to the car. The standard portfolio already includes eye-catching and bold shades that stand out from the crowd. The Czech carmaker can offer customers several dozen different body colours thanks to the Fleet Box individual paint scheme option. And why not? At ŠKODA, they’d certainly find something that appeals to them. There are people who say that they can only tell cars apart by their colour.
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